Of all the facets of our society in which social media has had an effect, politics is perhaps the most important. However, the consensus seems to be that this is also the arena where social media is the least understood. Political debate in Australia is increasingly migrating online, while social media continues to become more [...]
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FOCUS: Why social media is everyone’s business
June 9, 2011
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There’s no argument that social media is becoming more and more engrained in our lives and culture. Now, a new research report released by the Australian Interactive Media Industry Association and Sensis has confirmed what we already know – Australians are hooked on social media. The AIMIA/Sensis report found that 62 per cent of Australian [...]
Read more FOCUS: Social media – it’s a woman’s world
May 26, 2011
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The headlines these days seemed to be filled with celebrity tweets, sportspeople using social media to distribute naughty pictures, or regular people sharing self-portraits in quirky poses in unlikely places. But amidst the chaos there is one group of people that is quietly using social media to connect with like-minded souls for mutual benefit, better [...]
Read more FOCUS: Perspectives on planking
May 21, 2011
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Barely heard of a few weeks ago, planking has stormed on to the national radar following the tragic death of Queensland man Acton Beale last week. The Planking Australia Facebook page is closing in on 150,000 likes while celebrities such as Karl Stefanovic and Sam Newman joining in the fun has given the pastime some [...]
Read more FOCUS: The future of news in Australia
May 8, 2011
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No one can argue with the fact that the internet and social media have changed the face of journalism forever. Web 1.0 brought the first change, where the convenience of reading news online brought the first blow to the traditional media model. The ability of online news sites to break news before the next day’s [...]
Read more One-on-one with Slade Sherman, CrowdSauce CEO
April 27, 2011
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CrowdSauce, an Australian social media start-up that uses people power to access deals for its users, was recently selected to take part in the “Startup Showcase” at last month’s Web 2.0 Expo in San Francisco. Founder and CEO Slade Sherman spoke exclusively to Ausocial.com.au. What’s the significance of being selected to take part in the [...]
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